Aspirus and Whitefeather Organics Strengthen Community Access to Fresh Produce Through Fruit & Vegetable Prescription Program
Collaboration connects patients with local growers at the historic Stevens Point Farmers Market
6/16/2026
Laura Whitefeather, Owner and Operator of Whitefeather Organics
Aspirus and Whitefeather Organics are expanding access to fresh, locally grown produce through the Fruit & Vegetable Prescription Program (FVRx), a community health initiative that provides eligible patients with vouchers redeemable at area farmers markets. The collaboration helps individuals with chronic conditions overcome food‑access barriers while strengthening connections between patients and local growers.
The program is supported by Aspirus care coordinators, social workers, registered dieticians, and registered nurses across the system, who identify Aspirus patients facing challenges such as diabetes, heart disease, or limited access to nutritious foods. Once enrolled, patients receive vouchers and are encouraged to visit participating markets to purchase fresh fruits and vegetables. Aspirus tracks participation in the electronic medical record to monitor progress and outcomes.
“We want patients to have an easy, meaningful way to access healthy foods while building relationships with local farmers,” said Abbie Quaintance, Care Coordination Educator, Aspirus. “Every patient I’ve worked with is grateful for the program. Even a small amount of support can make a real difference in managing chronic conditions and feeling connected to the community.”
The partnership also benefits local growers by introducing new customers to the Stevens Point Farmers Market, one of the oldest in Wisconsin, operating for more than 150 years and home to over 50 vendors. Many participants discover produce they’ve never tried before and return weekly to learn more about preparation, recipes, and seasonal offerings.
“The FVRx Program gives community members a reason to come to the market, but once they arrive, they often become regulars,” said Laura Whitefeather, owner and operator of Whitefeather Organics. “We love seeing new faces. Conversations start with how to use their tokens and quickly turn into friendships built around food, learning, and community.”
The collaboration reflects Aspirus’ broader commitment to whole‑person care, supporting patients not only inside clinic walls but also through community‑based resources that promote long‑term wellness. For Whitefeather Organics, the partnership aligns with its mission to feed and strengthen the local community through sustainable agriculture.
For more information about the Fruit & Vegetable Prescription Program, visit aspirus.org/fvrx-program.
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