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Fruit and Vegetable Prescription (FVRx) Program

What is Prescription for Health (FVRx)?

The Prescription for Health program at Aspirus is going into its 5th year. Reports on Wisconsin’s health status show that we all have room for improvement when it comes to fruit and vegetable consumption. Eating at least 5 cups a day of fruits and veggies is an effective way to prevent type 2 diabetes, heart disease and certain types of cancer.

This program is designed so that health care providers and staff can help eligible patients eat more fruits and veggies by using local resources, in particular, local farmers’ markets.

Helpful Resources

How it Works

  • Step 1:
    Hospital establishes funded prescription program (community benefit)

  • Step 2:
    Medical providers and staff give prescriptions to identified patients

  • Step 3:
    Patients bring prescriptions to participating markets to purchase produce


When your health care provider gives you a Prescription for Health (FVRx), you get:

  • Access to information on how to buy, store and consume local produce
  • Tips and strategies for feeding your family more fruits and veggies
  • Tokens to be used at participating farmers’ market to purchase local, fresh fruits and vegetables for you and your family

Our hope is that this prescription becomes an incentive for families to visit their farmers’ markets and explore local fruits and veggies together, and that exploring the farmers market sparks an interest learning how to eat more fruits and veggies!

I enrolled, now what?

Farmers MarketFirst, don’t lose your Prescription for Health (FVRx) voucher. As soon as you are able, visit your local participating farmers’ market. For a full listing of participating markets, look at the back of your Prescription for Health (FVRx) voucher, or view the listing at the bottom of this page.

Bring your children with! Farmers’ Markets are great environments for children. They can meet the person that grew their food and ask them anything they want! Giving your children the option to choose which fruits and veggies they want to buy is empowering and increases their willingness to try these fruits and veggies at home.

Second, present your Prescription for Health voucher at the booth labeled “FVRx redeemed here.”

Third, collect your Prescription for Health (FVRx) tokens and spend them on fresh, local fruits and veggies! The producers at the market are used to seeing these tokens by now so spending them should be a smooth process.

Finally, go home and figure out what to do with those fruits and veggies! For help with this part, look in your Prescription for Health folder to find resources, tips and recipes.

It is our hope that you will find this program beneficial in starting your path to a healthier lifestyle. If you have questions about the program, please work with your health care provider. They are here to support you!

Voucher Program Participating Markets

The below listings are subject to change for 2020 due to COVID-19. Updates will be made as information becomes available.

WI Wisconsin Locations

Adams County Night Market
Friendship Park, N Main Street, Friendship, WI
Wednesdays 3:30-7pm

Antigo Farmers’ Market
Located between 6th and 7th Ave, Peaceful Valley Park Pavilion
Saturdays 8am-12pm
715-216-1846 (Market)
715-219-0579 (Market Manager)

Rome Farmers’ Market
Alpine Business Park
Fridays 8am-1pm

Stevens Point
Stevens Point Area Co-op
633 2nd Street
Monday-Friday 7am-8pm, Saturday-Sunday 8am-6pm

Farmers’ Market of Wausau
River Drive
Wednesdays and Saturdays 7am-sell out

Aspirus Farmers Market
Aspirus Corporate Lot
2200 Westwood Drive, Wausau, WI 54401
Thursdays 9am-3pm

Village of Weston Farmers’ Market
Weston Market Place
Tuesday and Saturdays 8am-3pm

Wisconsin Rapids
Wisconsin Rapids Downtown Farmers’ Market
1st Ave S. along the west bank of the WI River, in front of the Incourage Community Foundation Tribune Building
Thursdays and Saturdays 8am-2pm

UPMichigan Locations

Mainstreet Calumet Farmers’ Market
Between Shutes & The Calumet Theater on 6th
Saturdays 10am-2pm
Website | Email

Iron County
Iron County Farmers’ Market
Hwy 51 at 13420 N 10th Ave, across from Tourist Center
Wednesdays 3pm-6pm and Saturdays 10am-1pm
Website | Email