Aspirus Media Center

Aspirus Recognizes Rural Health Day

11/16/2022

Connie Bradley

An estimated 61 million people – nearly one in five Americans – live in rural areas, yet its landmass is roughly 86 percent of the United States according to the National Organization of State Offices of Rural Health (NOSORH).

National Rural Health Day is Thursday, November 17, 2022. It celebrates the “Power of Rural” by honoring the selfless, community-minded spirit that prevails in rural America.

The Aspirus Health system serves community members across Wisconsin and Upper Michigan.

“It’s wonderful to live and work in these small towns and rural areas, where everyone knows and respects each other,” says Aspirus Senior Vice President & System Chief Nursing Executive Connie Bradley. “We’re serving our neighbors and loved ones and all working together for the greater good of the community.”

These rural communities also have unique health care needs. Today more than ever, rural communities must address accessibility issues, a lack of health care providers, the needs of an aging population suffering from a greater number of chronic conditions, and many other challenges brought on by the COVID-19 pandemic.

One of those challenges is the decreased nursing workforce. Bradley, who started as a bedside nurse and now leads the functions and operations of nursing for the Aspirus Health system, says “it’s imperative that we as a system adapt and find ways to rebuild our core nursing staff and retain those already in the system.” The strategies for doing this range from offering unique learning opportunities, reimagining how the work is done, and providing new and progressive staffing models. “We are also working to provide the same opportunities for medical assistants, surgical technicians and laboratory technicians.”

Aspirus facilities are driven by the providers, healthcare professionals, and community leaders who keep the spirit of small-town America alive in the best way possible. Bradley adds “we are committed to working toward overcoming these challenges and look forward to continuing to provide the best health care possible in the areas we serve.”

Become a part of the Aspirus team. Visit https://www.aspirus.org/our-careers to find career opportunities in your area.

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